In the days before the internet became the hub of communication and commerce, many companies used printed marketing materials to communicate their brand vision, product benefits and sales pitches to customers and clients. These traditional marketing tools can include brochures, fliers, flyers, business cards and more. With the rise of digital marketing, many people have questioned whether print advertising is still useful. However, the answer is that it’s not only still valid but that it can actually be more effective than digital marketing.
Printed marketing materials have an advantage over digital marketing because they are physically present. While it is true that many consumers will spend time reading a blog or other digital marketing content, there is something about a physical advertisement that gives it more legitimacy and makes it more likely that the consumer will read the message, take action and convert into a paying customer.
This is because a physical advertisement is something that can be held in the hand and that will not disappear as quickly as an email or other digital content. Additionally, a printed advertisement can be shared with others, giving it the potential to reach an even larger audience than an online post or video.
When it comes to traditional printed marketing materials, the name recognition that they offer is a valuable tool for your company. Unlike digital marketing content, which can be easily deleted or forgotten about, an advertisement that is printed on physical items like business cards or a mug has a high chance of being retained for longer periods of time and will often be referred to in the future when a customer needs your service.
It is also important to note that printed marketing materials are a great way to give your clientele and customers a sense of the trustworthiness and credibility of your company. This is because it is much harder to fake or tamper with print content than digital content, which can be altered at will by malicious actors. Both flyers and brochures can be a powerful way to promote your business, but they should be designed by a printing expert with experience in designing effective and engaging print marketing materials that send the right message.
As a result, customers and clients can gain confidence in your business and products, which is especially beneficial for newer businesses that may not have established the reputation or trust of a more well-known brand.
Printed marketing materials can be distributed in a variety of ways, from being handed out by your employees to being left on tables and windows or displayed on noticeboards. This gives them the potential to reach a wide range of potential customers, which would be impossible for your digital content to achieve. Printed marketing materials can also be linked to your digital marketing in order to provide a cohesive experience for customers that is more effective than a standalone digital advertisement.