Guide to Choosing a Business Sign Design that Reflects Your Brand’s Image
When you’re ordering custom business signs, there are a few factors to consider. You should first choose a design that reflects your brand image and target audience. For example, if your target audience is younger, a sign with simple colors and a minimalist design will likely get their attention. If you’re not sure what you want, talk to a professional sign designer. They can help you develop the perfect sign design that will speak to your audience.
Using the proper signage can help increase traffic to your business location. Research has shown that about 50% of people have trouble finding stores, so a business sign should make its location obvious. Not only can you increase traffic, you can also improve sales by displaying your brand. It’s also a great way to build your brand. Lastly, a professional brand should have a consistent aesthetic. If you want to establish yourself as a professional, choose the right type of custom business signage.
PVC is one of the most versatile plastic materials available for signs. This material comes in a wide variety of thicknesses, but the most common ones are 1/8″ and 1/4″ thick. The material can also be made in a variety of colors. Colored PVC has several benefits over plain PVC, and most vendors will provide samples of available colors. However, you should always consider the location of your sign before making the final selection.
Luminance is another factor to consider when designing a custom business sign. Different colors reflect light differently. For example, white letters will reflect up to seventy-nine percent of sunlight while black letters will reflect just five percent. A designer can help you choose the most appropriate colors based on how much light the sign will be exposed to.
A custom business sign will help your customers relate to your brand and what you do. They will be more likely to make purchases if they can relate to your company. A custom sign will also help them understand why they should make a purchase from you. This is an excellent way to boost sales and improve your business image.
Another benefit of custom business signs is that they’re cost-effective. Compared to other types of advertising, their cost per thousand views is minimal. You can even save money by choosing signs that feature LED lights, which last 25 times longer than regular bulbs. These signs also require less maintenance. This makes them a great choice for businesses with limited budgets.
Aside from outdoor signs, you can also find custom business signs for indoor spaces. Custom signs can be useful for a variety of purposes, including wayfinding, directory solutions, warning signs, and safety signs. You can even incorporate your company’s branding into the signs to make your brand image more memorable. If you want to attract more customers, you should consider using outdoor signage.
The process begins with a site survey. This allows the sign company to better understand your property and determine the best way to design your sign. It’s also important for the designers to take into consideration the site’s sightlines and placement. Once these aspects are known, the final step is to show you the proposed sign in architectural software.